Kent

The history of the Kent brand was closely related with Herbert Kent, president of their manufacturing company, Lorillard: one of the first brands producing filtered cigarettes was named after its short-term chairman. The other reason for choosing this name was its masculinity that was supposed to attract women. Kent cigarettes are no longer produced by Lorillard and are part of British American Tobacco group, but the name remains and reminds of Lorillard's former president.

Although popular in the US and other countries, the brand has enjoyed a tremendous level of popularity in Romania with Kent cigarettes used to pay for some services or used as bribes.