There are no cigarettes that are more French than Gauloises. This was the main brand smoked by the Resistance during World War II. Some writers describing their days in the mid-20th century French capital even used to say that Paris had that special smell composed of car exhausts, chimney smoke, coffee and Gauloises cigarettes. Moreover, Gauloises packs use to feature the words "liberty, always", which resonate with the French national motto "liberty, equality, fraternity".
The popularity of Gauloises cigarettes is not limited by France only - they are so well-known that they were smoked by Bruce Willis in the Die Hard movie.